Mirchi sets a new record in Prabhas’ career

                    

Mirchi has set a new record in Prabhas’ 11- year-old career and what’s surprising is that this new feat comes at a time when it was believed to be a thing of a bygone era. The film has completed its 50 days run today in a whopping 238 centres across the state and two centres in US. Incidentally, none of the films featuring big stars have managed to achieve this feat in recent years. Talking about the film’s outstanding run at the box office, one of the producers of the film, Pramod said, “The main reason why the film has been so well received at the box office is that it appealed to all sections of the audience.

The film had a great mix of action, comedy and family drama which worked in its favour.” Mirchi is also the biggest hit in Prabhas’ career so far, but a film running in more than 200 centres even after 50 days are a rarity these days.A decade ago, more than the film’s opening collections and revenue collected in long run, the number of theatres it was screened for after 50 days and 100 days was considered to be the most prestigious thing for a film. Actors like Chiranjeevi, Balakrishna, NTR, Pawan Kalyan, Mahesh Babu and Ram Charan had films which managed to run in more than 200 centres even after 50 days and now Prabhas has joined this elite list.

Over the past few years, the dynamics of Telugu film industry has changed so much that it’s practically not possible to expect a film to have a dream run at the box office for more than four weeks. As a result, most producers, filmmakers and actors began concentrating on releasing the film in maximum number of theatres in the first week to rake in the moolah. In fact, several bigwigs in the industry have openly declared that we may never have a film celebrating silver jubilee events in future.

A well known publicist says, “The main reason for Mirchi’s dream run at the box office is because it appealed to people from different sections. Moreover, the fact that none of the films which released after Mirchi managed to do well, shifted the tide in Mirchi’s favour even after so many days.” Directed by Koratala Siva, the film had Prabhas, Anushka and Richa Gangopadhyay in lead roles.